Why We Started

Modern urban life is full of exciting possibilities, and consistently getting a good night’s sleep is essential to making the most of it. That’s why I started Urban Snooze—to provide modern urban dwellers with the ultimate sleep solutions.

When I moved to the city a decade ago, I was thrilled—until my very first night in my new studio apartment left me tossing and turning. Frustrated, I knocked on my neighbor’s door at 3 a.m., suspecting him of watching an action movie. It wasn’t him, but he sympathized and handed me a pair of foam earplugs from a giant bucket he kept for himself. They worked for the night but were far from ideal. I soon discovered that foam earplugs lose their shape over time—starting out too firm and eventually becoming too soft to be effective. There had to be a better solution.

I searched extensively for the perfect earplugs for modern sleepers. They needed to fit comfortably, even for side sleepers, block out traffic and apartment noise without muting alarms, and be durable enough to last—no more replacing earplugs every few weeks. After testing multiple options, I found what would become Hushbuds earplugs.

Hushbuds is just the beginning. My goal is to help people reclaim their nights and wake up refreshed—whether they’re dealing with noise, light, or a snoring partner. If something is keeping you up at night, I’d love to hear about it. Reach out to me at catharine@urbansnooze.com, and together, we can all enjoy the benefits of better sleep!